Hi, I'm Carmem! A digital communication professional, content creator and event producer. For 8+ years I've been pairing strategic planning with creative execution, from the script to real-time capture, from social media to the stage of the industry's biggest events.
I hold a B.A. in Public Relations from UFMG (Federal University of Minas Gerais), an MBA in Marketing, Branding & Growth (PUC-RS) and a postgraduate degree in Digital Communication & Business Intelligence (ESPM).
I was born and raised in the internet era and watched social media take shape up close. I'm outgoing, curious and always online.
I've built marketing departments from scratch, managed social media for up to four brands at once, led a rebrand, launched a Halloween product with a follower challenge and took a trade-show booth to Germany, twice. My team at CPE received an international award from CHCNAV in 2025.
Outside of work:
Pick a format and see the projects I've done in it.
Research, content pillars, tone of voice and a visual calendar with posts, blog and emails.
→ 📱Publishing, comments, mentions, metrics and a monthly report.
→ 🎬Posts, carousels, reels and stories, from script to edit.
→ 🎪From concept to post-event, with content before, during and after.
→ 🔎A review of your social channels, website and competitors, with a strategic report.
→ ✍️Captions, scripts, emails, articles, web pages and landing pages.
→Click on each company to see what I did there.
Tell me about your brand, your event or that slightly crazy idea. I love a good conversation (and a good challenge).