Marketing & Communication Specialist
Carmem
Pimenta
Digital communication specialist focused on social media, content strategy, branding and copywriting. Combining creativity, data and narrative to build meaningful brands.
Marketing & Communication Specialist
Digital communication specialist focused on social media, content strategy, branding and copywriting. Combining creativity, data and narrative to build meaningful brands.
About me
I've always been interested in how people communicate and connect, especially in digital environments. As part of the first wave of Gen Z, I grew up with social media and saw how it transformed the way people and brands relate to each other — which led me to pursue a degree in Communication and Public Relations, followed by a postgraduate program and an MBA in the field.
Over time, this curiosity turned into a clear professional path: I became a communication and digital content specialist, focusing on social media as my main area of work.
Today, I work with digital communication, content creation, strategic planning for social media, branding and copywriting. I enjoy collaborating with teams, sharing ideas and building projects together, always bringing creativity, agility and a strong sense of narrative to my work.
Combining my academic background and hands-on experience, I develop content strategies that are consistent, relevant and truly help brands build a meaningful and long-term relationship with their audiences online.
Portfolio
A curated selection of work developed across different industries — from social media and branding to product design and events.
Strategic content production for CPE Technology, Pet Saudável, GeoMarket, Geodetic, APAT and MCX — adapting tone, style and strategy to each brand's audience.
Visual design across multiple brands — balancing aesthetics, engagement and brand identity, always aligned with strategic objectives and audience behavior.
Developed the full website for Santo Growler on Wix — simple, functional and focused on clearly presenting the craft beer bar and engaging the audience.
Built the brand Recupera Inteligência Empresarial from scratch for Grupo MCX — positioning, visual identity, verbal identity and tone of voice, translating complex tax topics into accessible communication.
Communication and branding for events including MUNDO GEO Drone Show (2024 & 2025), INTERGEO 2024, NT EXPO 2025, Agrishow 2025, 15° CONEA, Infra Business 2025 and XI ABRAPCORP.
Video production for MCX, Pet Saudável, Cumbuca, GeoMarket, Geodetic and CPE Technology — from reels and social content to international productions.
Rebranding of snack packaging, creation of DinoBalas packaging and development of a branded bag — applying creative and strategic solutions aligned with each product's identity.
Image capture, art direction and editing across multiple projects — capturing authentic moments and translating the essence of each brand with creativity and technique.
Titles, email body and CTAs for campaigns including Elios 3 launch, Black Friday, GNSS RTK course and e-commerce — persuasive copy aligned with the customer journey.
Graphic materials for MCX Group (folder) and the 10th Brazilian Conference on Natural Products (ecobag and banner) — combining creativity, strategy and quality design.
Results
Projects from my career in which I participated actively and strategically — reflecting a creative and results-oriented approach.
Led the full launch communication strategy for the DJI Elios 3 inspection drone in Brazil, combining social media, email campaigns and event activations to reach the geotechnology market.
CPE Tecnologia received international recognition from CHC Navigation (CHCNAV) in 2025 — a direct result of the branding and marketing strategy developed for the brand across digital and events.
End-to-end product launch: packaging design creation to digital campaign, successfully introducing a new product line to the natural pet food market with strong visual and brand consistency.
Developed the visual identity and go-to-market strategy for Meat Flake Cookies, reinforcing Pet Saudável's positioning in the premium natural pet food segment.
Toolkit
Career
July 2023 – February 2026
Marketing Analyst
CPE Tecnologia · Belo Horizonte, MG
At CPE, I helped a still-maturing marketing area become more strategic. I led content planning for four brands, aligned email and social media with sales priorities and brought a mobile-first approach to communication. With the results achieved, I later took on the main brand's social media and the company's events, building a more technical content line to teach the audience about the equipment and how it helps in real projects. This work strengthened CPE's digital presence in the geotechnology market and contributed to the international recognition received from CHC Navigation (CHCNAV) in 2025.
May 2022 – June 2023
Marketing Analyst
Pet Saudável · Belo Horizonte, MG
In a moment of strong growth, I structured the marketing function from end to end — connecting social media, paid media, product launches, events and offline actions into a single, consistent strategy. Through content, campaigns and in-person events, I made the idea of "fresh, tasty and healthy" pet food more tangible. This supported expansion into new states, more than 120 new cities and over 100 new points of sale, while strengthening brand perception in the natural pet food market.
March 2021 – April 2022
Communication & Marketing
Grupo MCX · Belo Horizonte, MG
At Grupo MCX, I worked on branding, editorial calendars, websites and integrated campaigns to turn complex accounting messages into simpler and more accessible communication. This made it easier for clients and partners to see how the company helped them in practical terms, strengthening the group's position as a specialist accounting firm for pharmacies.
August 2020 – February 2022
Social Media
Cumbuca · Belo Horizonte, MG
Cumbuca was just entering the market when I arrived and its digital identity was still being built. From the beginning, I worked on planning, content and visual materials to launch the brand already with a clear voice and visual direction, giving it a consistent and recognizable presence from day one and building an authentic connection with its audience in a creative and competitive segment.
October 2019 – March 2020
Event Production Intern
Palácio das Artes – Fundação Clóvis Salgado · Belo Horizonte, MG
Supported logistics, setup and artist relations for a busy and complex cultural schedule, helping make processes faster and more organized in the daily routine. The experience taught me how to work under pressure, coordinate with different teams and keep events running smoothly in a demanding cultural environment.
June 2018 – December 2018
Communication & Social Media Intern
Dia do Arauto · Belo Horizonte, MG
Working in an agency environment with many clients and quick turnarounds, I helped manage relationships with clients and suppliers, supported campaigns and kept social media and artist-related activities on track. This role taught me how to prioritize, deal with different client profiles and understand how an agency operates on a daily basis.
October 2017 – March 2018
Smart Receiving Intern
99 App · Belo Horizonte, MG
Joined during a phase of rapid expansion and strong focus on local presence. Participated in field and promotional actions to bring the brand closer to potential users and support adoption of the app in the region. First experience in a high-growth tech company, learning to act quickly, adapt in real time and represent the brand directly to people.
Academic Background
Bachelor's in Public Relations
University of Minas Gerais (UFMG)
July 2016 – December 2020
Graduated in Communication and Public Relations with focus on Organizational, Digital and Strategic areas. Final project: brand creation for Epifania Natural, integrating business development and a full communication plan. Participated in brand positioning for Xeque Mate Bebidas and organized academic events including ABRAPCORP IX and IV SICO. Expertise in strategic planning, data analysis, digital metrics and event management.
Postgraduate – Digital Communication & Business Intelligence
ESPM – School of Advertising and Marketing
March 2024 – December 2025
Development of strategic plans integrating digital communication and Business Intelligence, with focus on advanced digital marketing, data analysis and practical application in real projects.
MBA in Marketing, Branding & Growth
PUC-RS – Pontifical Catholic University of Rio Grande do Sul
May 2025 – December 2026
Developing marketing, branding and growth strategies, combining neuromarketing, behavioral economics and AI to drive innovation and measurable results.
Continuous Learning