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How I can help you.

No two projects are alike. That's why I shape solutions around your context, your priorities and your reality, with clear steps from understanding the brief to tracking the results.

📅

Content calendar planning

Strategic, monthly or quarterly planning of your brand's communication, so nobody has to post on the fly again.

ideal for brands that want consistency and direction.
  • Market and audience research
  • Defining or reviewing content pillars
  • Tone of voice
  • Social media post plan
  • Blog article plan
  • Email plan
  • Visual calendar
  • Review and adjustments
📱

Social media management

Your social media routine running smoothly every month, with data guiding the next steps.

ideal for brands that need someone looking after their channels every day.
  • Scheduling and publishing
  • Comment and DM monitoring
  • Mention tracking
  • Metrics analysis
  • Data-driven editorial adjustments
  • Monthly performance report
  • Check-in meetings
🎬

Social media content production

Strategy turned into content: images, carousels, video, stories and copy.

ideal for teams that already have a strategy and need hands to produce.
  • Static posts with captions
  • Carousels
  • Reels and short videos (script, shoot and edit)
  • Story sequences
  • Real-time content capture
🎪

Corporate event production

From concept to final report, with content before, during and after the event.

ideal for trade shows, conferences, launches and brand events.
  • Goals, audience and concept
  • Pre-event communication plan
  • Promotional content
  • Support materials (presentations, scripts, banners)
  • Live on-site content
  • Organized photo and video archive
  • Post-event content
  • Report with key learnings
🔎

Brand analysis & audit

A complete read on how your brand communicates today and what could be better.

ideal for brands that are just starting, entering a new phase or unsure where to begin.
  • Brand information gathering
  • Social media profile analysis
  • Website and materials review
  • Competitor and benchmark research
  • Strengths, weaknesses and opportunities map
  • Strategic report
  • Presentation meeting
✍️

Copywriting

Strategic copy for every channel, written to drive a specific action.

ideal for launches, campaigns, websites and emails that need to convert.
  • Feed captions
  • Video scripts
  • Newsletters
  • Automated email sequences
  • Blog articles and guides
  • Corporate web pages and landing pages
  • Microcopy (buttons and menus)
  • Portuguese-to-English translation
How it works

As simple as 4 steps.

Chat

You tell me what you need and I ask lots of questions (I promise it's for a good cause).

Audit

I look at the brand, the audience and the competition to understand the starting point.

Plan

You get a clear proposal with deliverables, timelines and priorities.

Hands-on

Production, monitoring and adjustments based on the results.

Formats

Whatever works best for you.

🎯

One-off project

An audit, a launch, a brand identity, an event. Beginning, middle and end.

📆

Monthly retainer

Ongoing management of your social channels and content, with a calendar and reports.

🧾

Transparent pricing

Every proposal shows the steps and estimated hours. If the scope changes, we talk before moving forward.

Day to day

The tools I work with.

Paid media & data

Meta BusinessGoogle AdsGoogle AnalyticsSEMrushmLabsReportei

Design & photo

PhotoshopIllustratorLightroomCanva

Video & animation

Premiere ProAfter EffectsAuditionCapCutCharacterStreamYardMobile filming

Websites

WordPressWixVisual StudioHTML

CRM & organization

RD StationSalesforceBlipNotionTrelloMiroGoogle Sheets

Generative AI

ChatGPTGeminiClaude
Contact

Let's create something together?

Tell me about your brand, your event or that slightly crazy idea. I love a good conversation (and a good challenge).

© 2026 Carmem Pimenta · Belo Horizonte, Brazilmade with strategy and lots of pink ✦